Woodrite – a new venture that came to Carbonsix with a blank canvas and a simple objective – “We want to be the best”.
Off the back of a segmentation analysis Carbonsix prepared for Woodrite’s target market, a plan was created for branding and a suite of literature to support sales into Woodrite’s key route to market, the trade specialist.
A consumer website followed, generating enquiries for re-sellers. Woodrite has now cemented its position as the preferred alternative to established manufacturers of similar products. Social media has been added to scoop up a broader demographic and e-shots are now employed to build brand recall alongside trade advertising.
“Carbonsix has been an invaluable resource for Woodrite. We’re now pushing into new areas, confident that Carbonsix is there to provide expert insight and guidance. We’ve achieved a great deal more than we expected since launch and this is in no small part down the efforts of Carbonsix” Sharon Cleaver, Director.