Host Contract Catering asked Carbonsix to pitch for the rebrand of a café located inside Manchester’s People’s History Museum. The objective was to create an identity that raised the profile and would allow marketing of the café as a destination in its own right, extending its market beyond visitors to the museum.
After securing the commission with a strong concept, the brief shifted to a brand refresh for the existing name “The Left Bank Cafe”. The change of direction was taken in our stride and developed across signage, window graphics, work wear, menus, stationery and a loyalty scheme.
The loyalty scheme, named “The Secret Pie Society”, referenced the clandestine nature of some of the early labour movements and incorporated a memorable selection of cheeky, gravy stained moustaches.
Ultimately the project failed to reach implementation but we loved what was produced and wanted the work to be visible somewhere!