Wigan Triathlon had a deceptively simple brief for their new logo – it must link to the identity of Wigan and be cool. The connections requested were Wigan Pier and the unusual barge loading tracks in particular, plus the local rugby and football club colours. The rest was up to us.
Opting for a clever use of the track curves to also illustrate the events’ three disciplines gave Wigan Tri just the look they were after. It looks great on kit in a single colour and took them away from the stickmen that seem to prevail in all other logos for their sport.